How To Win Multi-Location Marketing

September 15, 2021

How To Win Multi-Location Marketing

Digital is continuing to change the way consumers shop. Most in-store purchases today are influenced by digital marketing, with 68% of consumers beginning their path to purchase online. While having a geographically dispersed business can be fruitful, it can be tricky to maintain the correct digital marketing culture for each location.  How can multi-location businesses provide personalized and relevant experiences to customers without compromising their brand identity? What is multi-location marketing, the importance of local ...

Read more..

Local Search: Voice Optimized Schema Markup

August 20, 2021

Local Search: Voice Optimized Schema Markup

Optimizing for local search should be at the top of the list for all businesses that serve local consumers – local search is a proven consumer channel. Of the 40-60 billion searches taking place on Google in the US every month, nearly half are being made with local intent. Local search drives action and engagement, and the numbers continue to back that up with 72% of local searches resulting in a store visit within 5 miles ...

Read more..

Store Pages as the Digital Front Door for Brand Locations

August 11, 2021

Store Pages as the Digital Front Door for Brand Locations

What is “Customer Experience”? Customer Experience can mean many things to many people, often it’s misconstrued as a first impression. While first impressions are important, they don’t encompass the full customer experience. Here at Brickwork, we focus on a facet of customer experience intended to facilitate and fulfill a consumer’s wants and needs – from search, through discovery, and beyond. And over time Brickwork’s Store Pages solution has evolved into part of ...

Read more..

The Problem with Listings Management

August 5, 2021

The Problem with Listings Management

The Problem with Local Listings Management Software Listing management technology has always positioned itself as the solution to the local online discovery problem. Pre-pandemic showing up in search results with basic Name, Address, Phone number (NAP) was “good enough” – today, basic NAP data doesn’t quite cut it in the era of ‘local search intent’.  Listings management service providers are a great way to syndicate basic store information, however, most providers don’t go beyond ...

Read more..

Building Recruitment Into Store Pages

July 29, 2021

Building Recruitment Into Store Pages

As the world transitions back to in-person, local businesses are scrambling for local workers.  According to the National Federation of Independent Business small business job openings have hit a 48-year record high as of March 2021 42% of local businesses had job openings that could not be filled – another record high 91% of actively hiring local businesses reported few or no qualified applicants for the positions they were trying to fill  Local hiring is challenging ...

Read more..

National Brands Can Now Drive Hyper Local Ad Spend at Scale

July 20, 2021

National Brands Can Now Drive Hyper Local Ad Spend at Scale

While 86% of retail is done in brick and mortar locations, digital continues to consume the path to purchase funnel with the majority of shoppers beginning their journey online. It’s now critical, more than ever, to reach customers locally with a unique customer experience. Brickwork and Hyperlocology have teamed up to make this easier for brands.  Hyperlocology, the first multi-location marketing platform, solves the pain of managing digital advertising for hundreds or thousands of ...

Read more..

How To Optimize Your Store Locator for SEO

July 15, 2021

How To Optimize Your Store Locator for SEO

4 out of 5 consumers use their phone when in need of a local service or business – this search could be for a quick meal or the nearest oil change. Oftentimes this “quick search” can be a local consumer’s first introduction to a new business; and an opportunity for a business to make a great first impression. Winning the opportunity post-discovery requires an online experience that’s relevant and engaging – SEO for store locators ...

Read more..

Buy Online Pick Up In Store Technology Is Here

July 8, 2021

Buy Online Pick Up In Store Technology Is Here

Enough is enough, the necessity of ‘finding online,’ and purchasing in-store is long overdue for retailers. Today, brands that work with Brickwork are first discoverable via our omni channel strategy of store pages and store finder solutions, with data being synced to Google My Business, while also enjoying relevant local search SEO. Today’s sophisticated shopper wants more than information, they want to shop now. Today, we announce the ability for brands to offer ‘Buy ...

Read more..

Transactional Local Search And How Brands Can Optimize for Local Intent

June 21, 2021

Transactional Local Search And How Brands Can Optimize for Local Intent

What is a transactional local search?  Transactional local search is when a consumer searches for a local product or service with the intent to complete a transaction, purchase, or order. For example with searches such as: ‘Nike Air Max Seattle’ or ‘Pizza delivery Phoenix,’ the assumption is that the consumer is highly likely to purchase or order, and should not be neglected when optimizing a local experience.   What is Google Doing? Google is testing out ...

Read more..

How Businesses Survive Covid-19 Impacts by Leveraging the Power of SEO

June 14, 2021

How Businesses Survive Covid-19 Impacts by Leveraging the Power of SEO

There is no denying that the 2020 covid-19 pandemic had detrimental effects on businesses across the nation. In fact, CNBC states that a shocking 60% of small businesses closed down permanently as a direct result of the pandemic impacts. Even more, those that successfully weathered the year-long storm are now frantically recalibrating their growth/marketing strategies to align with the shifted post-covid world to avoid shutting their doors for good as well.  There are various ...

Read more..

Request a Demo

×