A Powerful Alternative to Google Maps API

June 1, 2021

A Powerful Alternative to Google Maps API

With thousands of practical service applications online, mapping functionality has become a critical part of logistics software. Google Maps has long monopolized the internet mapping world, however, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox has emerged as an increasingly popular, lower-priced solution. When building Store Finders and Local Pages for the local experiences, Brickwork defaults to Mapbox. Pricing Comparison - Google Maps - Mapbox Mapbox’s price isn’t ...

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We've Been Acquired!

May 18, 2021

We've Been Acquired!

We’re extremely excited to announce that Brickwork Software has been acquired by a company making strides as a leading local marketing technology provider.  Brickwork Software is now Brickwork Software, A DevHub Company. DevHub is a Data Experience Platform used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market.  Why ...

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Become Easy to Find Online

April 1, 2021

Become Easy to Find Online

Local Pages enable you to deploy branded, search-optimized pages that guide your audience through a personalized customer journey unique to a specific location — from the moment they land on your website to the moment they step into one of your locations. There are roughly 40-60 billion searches happening on Google in the US each and every month. 46% of those searches are made with local intent Businesses that are optimized to appear in local search ...

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How Bridal Retailers Win with Online-to-Offline Experiences

April 18, 2018

Weddings are a big business; a $72B market in the US and $300B globally (IBISWorld, 2016). The pre-wedding shopping experience is an integral part of that business. Whether it’s shopping as a couple for an engagement ring, spending an afternoon with the wedding party to decide on a wedding dress or groomsmen’s suits, or simply choosing that special gift, shoppers expect high touch service in-store—something that an online retailer just can’t ...

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Deliver More Shoppers to Engaging Retail Experiences.

April 2, 2018

Deliver More Shoppers to Engaging Retail Experiences.

Today, 91% of retail is still done in brick & mortar but digital is eating retail. The majority of store shoppers now start their path to purchase online and e-commerce giants are continuing to take market share. Now, more than ever, bringing your stores online and creating differentiated store experiences is critical to success (and staying in business). Brickwork and Moz have teamed up to help retailers address this complex problem. During this hour-long webinar, we ...

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Three Takeaways From Shoptalk 2018

March 29, 2018

We recently ventured to Vegas for what is now the world’s largest conference for retail and e-commerce innovations, ShopTalk. Over the course of three long days (and nights), our team had fruitful and occasionally heated discussions with leading innovators about the future of retail. Here are our key takeaways: In-Store Experiences Will Save Retailers Brick & mortar is far from dead. In fact, it is going through a revival. But retailers that do not invest ...

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Store Data Management: A Retail CMS to Manage Your Most Valuable Data

March 21, 2018

Store Data Management: A Retail CMS to Manage Your Most Valuable Data

Customer satisfaction is often contingent on accurate, minute-to-minute updates about store information; unfortunately, maintaining this standard without help is much easier said than done. Brickwork’s store data management suite makes monitoring all of a store’s online details from one place and redistributing information as needed a snap, thus quickly turning online interest into offline intent. Updating store hours, promotions, inventory lists, and other essential information requires painstaking precision, yet doing so with traditional ...

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What Retailers Can Do to Prepare for a Surge in Mobile Searches

December 23, 2017

What Retailers Can Do to Prepare for a Surge in Mobile Searches

Perhaps more than anyone else, eCommerce teams understand and appreciate the role that mobile versions of their websites play in converting views into offline intent. This Christmas, the team at Brickwork anticipates nearly 70% of site traffic to come from mobile, meaning that even the most seasoned of retailers will want to prepare for a busy winter. Almost 70 Percent of Traffic to Come from Mobile The Brickwork team put together some statistics to make ...

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Boxing Day is the New Black Friday

December 2, 2017

Boxing Day is the New Black Friday

Now that Black Friday is out of the way, it’s natural to wonder when to expect the next massive wave of shoppers to cascade through the doors. At Brickwork, we work with many leading brands and retailers to gather relevant data, and while there are plenty of days between now and Christmas on which retailers will have their hands full, our data suggest an unexpected Black Friday contender: Boxing Day. Boxing Day Comes Close ...

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3 Ways to Combat Falling Store Traffic this Holiday

November 16, 2017

As with years past, brick-and-mortar locations can expect to receive even less traffic this holiday season than they received last year, compounding on last year’s sharp 12 percent drop in traffic from the previous season. Short of relocating your store to the middle of an expressway, here are three ways that you can increase the number of people visiting your stores this year. 1. Update your holiday hours and key location-based information Your customers ...

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