Enough is enough, the necessity of ‘finding online,’ and purchasing in-store is long overdue for retailers. Today, brands that work with Brickwork are first discoverable via our omni channel strategy of store pages and store finder solutions, with data being synced to Google My Business, while also enjoying relevant local search SEO. Today’s sophisticated shopper wants more than information, they want to shop now. Today, we announce the ability for brands to offer ‘Buy ...
What is a transactional local search? Transactional local search is when a consumer searches for a local product or service with the intent to complete a transaction, purchase, or order. For example with searches such as: ‘Nike Air Max Seattle’ or ‘Pizza delivery Phoenix,’ the assumption is that the consumer is highly likely to purchase or order, and should not be neglected when optimizing a local experience. What is Google Doing? Google is testing out ...
There is no denying that the 2020 covid-19 pandemic had detrimental effects on businesses across the nation. In fact, CNBC states that a shocking 60% of small businesses closed down permanently as a direct result of the pandemic impacts. Even more, those that successfully weathered the year-long storm are now frantically recalibrating their growth/marketing strategies to align with the shifted post-covid world to avoid shutting their doors for good as well. There are various ...
With thousands of practical service applications online, mapping functionality has become a critical part of logistics software. Google Maps has long monopolized the internet mapping world, however, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox has emerged as an increasingly popular, lower-priced solution. When building Store Finders and Local Pages for the local experiences, Brickwork defaults to Mapbox. Pricing Comparison - Google Maps - Mapbox Mapbox’s price isn’t ...
We’re extremely excited to announce that Brickwork Software has been acquired by a company making strides as a leading local marketing technology provider. Brickwork Software is now Brickwork Software, A DevHub Company. DevHub is a Data Experience Platform used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market. Why ...
Local Pages enable you to deploy branded, search-optimized pages that guide your audience through a personalized customer journey unique to a specific location — from the moment they land on your website to the moment they step into one of your locations. There are roughly 40-60 billion searches happening on Google in the US each and every month. 46% of those searches are made with local intent Businesses that are optimized to appear in local search ...
Weddings are a big business; a $72B market in the US and $300B globally (IBISWorld, 2016). The pre-wedding shopping experience is an integral part of that business. Whether it’s shopping as a couple for an engagement ring, spending an afternoon with the wedding party to decide on a wedding dress or groomsmen’s suits, or simply choosing that special gift, shoppers expect high touch service in-store—something that an online retailer just can’t ...
Today, 91% of retail is still done in brick & mortar but digital is eating retail. The majority of store shoppers now start their path to purchase online and e-commerce giants are continuing to take market share. Now, more than ever, bringing your stores online and creating differentiated store experiences is critical to success (and staying in business). Brickwork and Moz have teamed up to help retailers address this complex problem. During this hour-long webinar, we ...
We recently ventured to Vegas for what is now the world’s largest conference for retail and e-commerce innovations, ShopTalk. Over the course of three long days (and nights), our team had fruitful and occasionally heated discussions with leading innovators about the future of retail. Here are our key takeaways: In-Store Experiences Will Save Retailers Brick & mortar is far from dead. In fact, it is going through a revival. But retailers that do not invest ...
Customer satisfaction is often contingent on accurate, minute-to-minute updates about store information; unfortunately, maintaining this standard without help is much easier said than done. Brickwork’s store data management suite makes monitoring all of a store’s online details from one place and redistributing information as needed a snap, thus quickly turning online interest into offline intent. Updating store hours, promotions, inventory lists, and other essential information requires painstaking precision, yet doing so with traditional ...