Perhaps more than anyone else, eCommerce teams understand and appreciate the role that mobile versions of their websites play in converting views into offline intent. This Christmas, the team at Brickwork anticipates nearly 70% of site traffic to come from mobile, meaning that even the most seasoned of retailers will want to prepare for a busy winter. Almost 70 Percent of Traffic to Come from Mobile The Brickwork team put together some statistics to make ...
Now that Black Friday is out of the way, it’s natural to wonder when to expect the next massive wave of shoppers to cascade through the doors. At Brickwork, we work with many leading brands and retailers to gather relevant data, and while there are plenty of days between now and Christmas on which retailers will have their hands full, our data suggest an unexpected Black Friday contender: Boxing Day. Boxing Day Comes Close ...
As with years past, brick-and-mortar locations can expect to receive even less traffic this holiday season than they received last year, compounding on last year’s sharp 12 percent drop in traffic from the previous season. Short of relocating your store to the middle of an expressway, here are three ways that you can increase the number of people visiting your stores this year. 1. Update your holiday hours and key location-based information Your customers ...
Saturday marks the four-year anniversary of the first day I began working fulltime on Brickwork. It seems a fitting time to reflect on why I founded Brickwork. Before starting Brickwork while in business school, I led marketing for an upstart division of Ralph Lauren. At the time, I was one of two people in the company responsible for marketing activities across a stores business and an e-commerce business. I literally ran between floors for meetings ...