Local Pages enable you to deploy branded, search-optimized pages that guide your audience through a personalized customer journey unique to a specific location — from the moment they land on your website to the moment they step into one of your locations.
There are roughly 40-60 billion searches happening on Google in the US each and every month.
- 46% of those searches are made with local intent
- Businesses that are optimized to appear in local search results are likely to experience an in-store visit increase of 35%.1
Near Me searches represent an opportunity for multi-location businesses to increase their revenue and enhance the Customer Experience they provide online and in-store
Maximizing the Near Me search opportunity for revenue requires optimizing the Customer Experience that multi-location brands and business sites offer today for every physical location.
Optimize the On-Page Experience
Are your Local Pages optimized for mobile? They should be - 52% of global internet traffic comes from mobile devices and roughly 1⁄3 of all mobile Google searches are related to location2
Are your Local Pages designed to deliver a localized customer experience for each of your businesses’ locations? 51% of people want location-based coupons when searching online3
Do your Local Pages require visitors to click through various links to uncover relevant details about your business’ locations? Getting directions should be easy. 86% of people look up business locations on Google Maps,1 so your address data should be optimized as the authoritative source for accurate, up-to-date location information.
Optimize Content for Discoverability and Credibility
Depending on the type of business and the services they provide, Local Pages can go beyond being simple homes for addresses and hours. Anticipating the customer's needs and providing easy access to the information they're looking for improves the Customer Experience and drives action.
By being a product search - 35% of product searches start on Google2, for example Pizza near me now
By answering a question - about 8% of search queries are phrased as questions1, for example What stores are open near me now?
By providing directions - 72% of consumers that perform a local search visit a store within 5 miles of their current location2, for example How do I get to the nearest gas station?
By being credible - Reviews and testimonials influence 67% of consumers1, for example What’s the top-rated carry-out restaurant near me?
By being convenient - 78% of local mobile searches result in offline purchases.2 18% of those searches lead to a sale within one day,2 for example Which shoe stores near me have online checkout and curbside pickup?
Sources: 1.“Google Local Pack Statistics 2020 (18 Local SEO Stats That Will Blow You Away), Sagapixel, 2020; 2. “27 Google Search Statistics You Should Know in 2019 (+ Insights!)”, Wordstream, 2020; 3. “8 Super-Fascinating Digital Marketing Stats Revealed at SMX East”, WordStream, 2019